Witty brand identity for a vegan luxury shoes brand, celebrating confidence, women, and boldness with a dreamy touch.

Taormina Locke is a passionate shoe designer supporting a vegan and conscious lifestyle established in Zürich. She creates luxury shoes consciously made in Italy, using vegetal alternatives to leather such as grape leather. Working in the fashion and luxury industry, she aims to bring an ethical and positive shift in standards and offer conscious alternatives to her audience. This intelligent and witty brand offers creative and elevated designs, so its clients can fight animal cruelty without compromising on their style.

We selected the caracal symbol to represent the brand's confidence and feminine atmosphere. This illustration is spontaneous, artistic, and sensible. The feline’s posture is in motion as if stopped in the middle of its path, following the spectator with a deep gaze. Its paws are delicate and stable as if the animal is moving confidently along its path guided by a sparkling star.

Celia is a truly talented designer, professional and a people-person, I felt very comfortable and taken care of throughout our collaboration. Nothing to improve, you are a joy to work with! – Taormina L.