Vibrant brand identity for a fair-trade accessories shop supporting traditional women artisans worldwide.

Inspired by travels worldwide, traditions, and colorful handcrafts, Sorozea is a conscious online shop that offers artisanal accessories. Using natural or upcycled materials, Sorozea gathers unique and authentic products that share a country's history and cultural heritage. The brand aims to create a worldwide sorority by practicing fair-trade commerce and long-term partnership with local feminine artisans. The visual identity embodies humanness, elegance, handcraft, and vibrant colors to share the brand's cheerful and audacious mindset.

"I worked with Celia on my brand positioning, business name, and visual identity. I enjoyed our collaboration and loved Celia's positive energy, good ideas, and availability! I am delighted with the final result and recommend her services to entrepreneurs!" – Héloïse B.