Funny brand identity and illustrations for salad jars deliveries, embodying garden freshness, authenticity and a playful spirit.

My Karrot Jar offers fresh and funny salad membership deliveries in Saudi Arabia. The brand wants to be perceived as generous and playful to its young audience and bring a smile to offices and hospitals. The visual identity takes inspiration from the local food market's freshness, colors, and genuineness. The animal illustrations bring a friendly and collectible side to the brand for kids to relish their salad meal. The selected typefaces evoke a garden-and-country spirit to the brand with a cheerful touch.