Empowering brand identity designed for curly haircare cosmetics, honoring African heritage with modernity and valorizing expert knowledge.

Iwalewa is an expert cosmetic brand specialized in curly and coily haircare. Present in France and Senegal, this authentic brand provides minimalistic shampoo and haircare for African women. With this new brand identity, we intend to represent and empower African women, reveal their beauty and make their daily routine easier. The visual identity is minimalist like the brand's rituals, represent African beauty and elegance, and embody the expert and innovative side of the brand. Become an expert in minimalistic curly haircare routines.

Credits: Packaging photography by Anaïs Ahnee.

"I contacted Celia to create our brand identity and design our cosmetic packaging. I really appreciated her listening skills and her deep understanding of my project. I highly recommend her services!" – Josiane O.