Natural brand identity for holiday vehicle rental, celebrating adventure and freedom.

Franclin is a French vehicle rental brand that offers luxury and comfortable vehicles to adventurous families and couples looking to escape to nature. Using the community mapping feature, the brand allows you to discover the best camping spots and holiday getaways. Franclin is all about diving into this sense of pure freedom, adrenalin, surprises, and most importantly, this sense of being alive. The brand aims to bring together conscious travelers, nature lovers, and outdoor enthusiasts. Throughout their vehicles and camping accessories selection, Franclin emphasizes French craftsmanship and made in France products. This unique brand identity conveys a natural, bold, and friendly atmosphere. This visual identity presents emotions, authenticity, and provokes curiosity through its hand drawn logos and color palette.